Value-Based Pricing Lessons from Product-Led Companies | Patrick Campbell скачать в хорошем качестве

Value-Based Pricing Lessons from Product-Led Companies | Patrick Campbell

In the changing landscape of product-led businesses, the value of products and features is decreasing, leading to lower customer satisfaction levels despite the higher quality of products. Every aspect of a business plays a significant role in justifying the price and driving customers toward a conversion. Patrick Campbell, Founder and CEO of ProfitWell, emphasizes the importance of pricing strategies that align with customer willingness to pay for businesses to achieve success. The price alone no longer drives customer purchases. Factors such as product positioning, packaging, and value metric pricing also influence purchasing decisions. || Key Takeaways || • Product pricing involves packaging, positioning, value metric, and more • Willingness to pay should align with customers' values • Customer acquisition costs are steadily increasing || Additional Resources || How to Identify Your SaaS Pricing and Value Metrics (Free Template) → https://productled.com/blog/how-to-id... How to Build the Right SaaS Pricing Page → https://productled.com/blog/how-to-bu... Learn more about PLG by reading the bestselling book: Product-Led Growth: How to Build a Product That Sells Itself → https://productled.com/book/product-l... ||Stay Connected || Don't forget to subscribe to our channel and follow us on LinkedIn and Twitter for many more product-led growth tips! LinkedIn:   / productledinc   Twitter:   / productled   SUBSCRIBE to become great at Product-Led Growth!    / productled