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Every online action starts with a link. A link in a post. A link in an ad. A link in an email or bio. Pimms.io is built on a simple idea: if you control your links, you control your data. With Pimms, you create short links that redirect to your content — landing pages, articles, videos, or offers. These links can be shared everywhere, and every click becomes measurable. But Pimms links are more than short links. They’re deep links, meaning they carry data with them: where the traffic comes from, what campaign it belongs to, and how people interact with it. Getting started is simple: create a short link, add your destination, and share it. For bigger campaigns, Pimms helps you stay organized: • Group links by folders • Add tags • Structure campaigns with UTMs • Separate teams or projects with workspaces Whether you’re running one campaign or a hundred, everything stays clean and structured. In the next video, we’ll go deeper into the most powerful concept in marketing tracking: UTMs — and why they’re at the core of Pimms. Covered in this video : 1. Explain short links & deep links in simple terms 2. Show why links are the core of Pimms 3. Explain first use cases 4. Introduce structure & organization (folders, UTMs, tags, workspaces) 5. Prepare users for UTMs + advanced tracking