Make ChatGPT Sound Human (for Mortgage Marketing) | MLO Project Episode 14 скачать в хорошем качестве

Make ChatGPT Sound Human (for Mortgage Marketing) | MLO Project Episode 14

🧠 Episode 14 — Make ChatGPT Sound Human (for Mortgage Marketing) In this episode of The MLO Project, Frazier and Michael talk about how mortgage pros are using tools like ChatGPT and Claude to streamline their content creation—but why so much of it still sounds robotic. They unpack why loan officers struggle to get good results from AI, how to actually “talk human,” and what makes content feel like it came from a person, not a prompt. This episode also covers how to prompt more naturally, how to edit AI output so it reflects your voice, and why most mortgage content dies on the vine due to lack of specificity. Whether you're writing captions, scripting videos, or building campaigns, this breakdown will help you write smarter—and stand out. 💡 What we cover: • How LOs are using ChatGPT & Claude in 2025 • Why AI content still feels robotic • Fixing prompts and editing like a pro • What real mortgage clients respond to • How to sound more human without starting from scratch 🔔 Subscribe for new episodes every week 📍 @themloproject 🌐 https://www.themloproject.com ⏱️ Timestamps: 00:00 – Intro & why we’re doing this 02:05 – ChatGPT, Claude, and loan officer use cases 06:32 – The biggest problem with AI content 10:40 – Better prompts = better content 16:00 – Sounding human on purpose 22:08 – How we actually use AI day to day 27:30 – Wrap up and next steps