Agentic AI, Process Intelligence & the 2026 GTM Shift скачать в хорошем качестве

Agentic AI, Process Intelligence & the 2026 GTM Shift

‪@Anupriya-CMO‬ Marketing is evolving and AI is accelerating that shift. In the very first episode of the Marketing × AI Podcast, I sit down with Brandee Sanders to explore how marketing leaders are navigating the intersection of strategy, technology, and accountability in an AI-influenced world. This is not a conversation about chasing tools or trends. Instead, we discuss how marketing thinking itself is changing how leaders are balancing innovation with discipline, where AI genuinely adds leverage, and why strong marketing fundamentals still matter more than ever. In this episode, we explore: • How AI is reshaping modern marketing strategy • The evolving expectations of marketing teams • Where human judgment and technology intersect • The mindset shift required for AI-enabled marketing • How leaders can approach AI adoption thoughtfully and responsibly 🎙About the Guest Brandee Sanders is an Award-Winning CRO/CMO/CDO with a proven track record of building GTM AI teams, marketing, data analytics ops and high velocity sales programming for growth-focused startups and global enterprise brands. Driving hundreds of millions of dollars in revenue, priming exits, multiple acquisitions and scoring big wins, including a successful IPO on Nasdaq (BL) and recent Salesforce acquisition, she has accelerated transformative change with companies like BlackLine, Sony Music, Observe.AI, Etsy and more while steering multiple organizations into success by partnering with investors like Zoom, Tiger Global, SoftBank, Menlo, Scale Ventures, Nexus, Thiel Capital and many others.Brandee’s keynotes, thought leadership sessions and podcast appearances have attracted a global audience of hundreds of thousands, both on stage and virtually. Some featured engagements include SaaStr, Princeton AI Labs, Women in Tech, Reuters, G2, LinkedIn, Ascent, Datacated, HSE Summit, DemandBase, Mopza-palooza and more. 🔗 Connect with Brandee on LinkedIn -https://www.linkedin.com/in/brandeesanders/ 👤 About the Host I’m a Global B2B Marketing Leader specializing in Marketing, AI, and GTM execution, with 13+ years of experience driving full-funnel demand, enterprise pipeline growth, and thought leadership across APAC, EMEA, and the US. My career has been built at the intersection of enterprise SaaS, AI platforms, and data-driven marketing, where I’ve led large-scale demand generation, partner marketing, field marketing, and global events programs that directly contributed to revenue and pipeline. I’ve worked closely with Sales, SDRs, Product, and Customer Success teams to ensure marketing is not just creative but measurable, attributable, and commercially accountable. Most recently, as Global Events & Partner Marketing Head at an AI SaaS company, I led multi-channel GTM programs for AI-driven solutions, spanning ABM, email, webinars, paid digital, and partner co-marketing. I planned and executed 35+ global events and multiple enterprise webinars in a single year, managed regional budgets, owned attribution and ROI reporting, and built strong Sales & Marketing alignment across regions. Marketing × AI: Practical, Not Theoretical My expertise in Marketing & AI is grounded in hands-on execution, not theory. I’ve actively used AI tools for content creation, personalization, research, account intelligence, and campaign optimization, and worked on positioning complex AI concepts such as GenAI, RAG, knowledge graphs, and enterprise AI readiness for business audiences. From AI readiness surveys to GenAI-focused webinars and executive events, I’ve consistently helped organizations translate advanced AI capabilities into clear value propositions and GTM narratives. This exposure has given me a front-row view into why many AI initiatives struggle, not because of technology, but due to weak GTM strategy, poor process discipline, and lack of cross-functional alignment. Why I Started This Podcast As AI rapidly reshapes marketing, revenue operations, and GTM models, I saw a clear gap between AI hype and real-world execution especially in enterprise environments. That’s why I started this podcast. This channel is a space for honest, practitioner-led conversations with: CMOs and marketing leaders navigating AI-driven change Operators implementing AI inside real GTM teams Experts working on agentic AI, process intelligence, and enterprise analytics Together, we explore what actually works, what fails, and how marketing leaders can build resilient, AI-ready GTM engines in times of volatility, consolidation, and rapid technological change. If you’re a marketing leader, GTM professional, founder, or AI practitioner looking for practical insight, not buzzwords, you’ll find these conversations both relevant and actionable. 🔔 Follow me on LinkedIn - www.linkedin.com/in/anupriya-chaturvedi-3840b6a2