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In this episode, Dirk sits down with Jim VanderGiessen, CEO of Pro Refrigeration, to explore how industrial cooling systems power modern dairy farms, breweries, wineries, and food production facilities where reliability is critical. Jim shares how customer partnerships, hands-on engineering, and decades of learning shaped Pro Refrigeration into a trusted player across food and beverage manufacturing. They discuss the future of industrial refrigeration, including CO₂ systems, regulatory pressure, and the emerging role of AI in engineering and diagnostics. Key takeaways include: Why CO₂ refrigeration is becoming the standard in industrial cooling How customer collaboration drives innovation in safety-critical environments What leadership looks like inside engineering-driven manufacturing companies Where AI adds real value in product development and operations This episode is for leaders, engineers, and operators in manufacturing and food & beverage looking to understand how technical excellence, long-term thinking, and disciplined leadership create sustainable growth. Listen for practical insights you can apply in complex industrial environments. Interested in joining the conversation? Talk to us: https://calendly.com/horn-mab-partner... Check out The Winning Balance: https://www.mab-partners.com/thewinni... Stay connected with us here: Connect with Dirk: / dirkhorn Website: https://www.mab-partners.com/tpatc Instagram: https://www.instagram.com/thepitchand...