Gianluca Fiorelli: "Stop Chasing Clicks, Chase Memorability" | SEO in the Age of AI скачать в хорошем качестве

Gianluca Fiorelli: "Stop Chasing Clicks, Chase Memorability" | SEO in the Age of AI

In a world of AI Overviews and 0-click searches, the old SEO metrics no longer apply. How do we prove our value when clicks are disappearing? What should we optimize for when visibility is the new currency? In this interview, I sit down with one of the sharpest strategic minds in our industry, Gianluca Fiorelli, for a deep-dive conversation on the new paradigm of search. We explore his frameworks for winning in a post-click world, from "Search Everywhere Optimization" to his "Rebel Alliance" strategy for smaller brands. This is not just another talk about AI; it's a masterclass in strategic thinking for the modern SEO professional. ➡️ Find more from Gianluca Fiorelli: • Website: https://www.iloveseo.net/ • LinkedIn:   / gianlucafiorelli   --- ⏰ Some of the topics that we explored in this interview: Introduction: The Painter's Mindset vs. The SEO's Strategy The New Definition: What is "Search Everywhere Optimization"? 0-Click SEO: Why "Memorability" is the New Most Important Metric Beyond Intent: How to Target Emotional Drivers in Search Practical Tips: Structuring Content in "Chunks" for AI & LLMs E-E-A-T as a Semiotic Framework to Build Trust PREVIEW: Targeting Journeys in the "Messy Middle" (SERP Conf Vienna Talk) The Core Skills Every SEO Professional Needs for the Future 🚀 SEE GIANLUCA LIVE AT SERP CONF VIENNA! 🚀 This conversation is just a preview of the incredible insights Gianluca will share. Don't miss his talk, "How to Target Search and Customer Journeys in the Messy Middle." As a brand ambassador for the event, I can tell you it's a must-attend for any serious SEO. Get your tickets and learn more here: https://serpconf.com/ // CONNECT WITH DAVID • LinkedIn:   / david-carrasco-pamies   • Website: https://dcp.bio/