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Reflections and Goals: Setting Your Business on the Right Path in 2024 We're bringing that new year energy into today's episode, and sharing our top tips to help you rock 2024! Before you dive into goal-setting, we encourage you to reflect on the previous year, both intuitively as well as by looking at your numbers. Using Shaochen's New Year's Reflection Guide, we're diving into three questions to ask yourself as you're doing your 2023 reflection, the three numbers that you should review in your business, and the three questions to ask yourself as you're setting goals for the new year. As examples, we're sharing our answers to each question and how we will use our 2023 reviews to inform our goals and actions for the next year. Get ready to hear our transitions within the calligraphy biz world, expanding our focus from wedding calligraphy to business education, and the importance of aligning your business goals to your personal values and desired lifestyles. We'll also dive into the importance of tracking business metrics across marketing, sales, and client experience for more informed goal-setting. Grab your notebook and pen, because this is a juicy one! 🔗 Links to resources mentioned in this episode: Download Shaochen's New Year's Reflection Guide: https://monsteragold.myflodesk.com/re... Turn your goals into actionable steps with Shaochen's workshop: https://www.calligraphyceo.com/workshops 25% off your first year of Honeybook: http://share.honeybook.com/alane23546 20% off your first month or year of Dubsado: https://www.dubsado.com/?c=monsteragold 30% off QuickBooks for 6 months: https://quickbooks.grsm.io/05gesqawkt1x 🎙️ In this Episode: 00:00 Introduction 04:50 Three Questions for Reflection 22:27 Reviewing & Understanding Your Marketing Metrics 30:34 Reviewing & Understanding Your Sales Numbers 33:00 The Power of Reviews in Your Client Experience 36:45 Looking Ahead 50:00 Preparing for Your Best Year Yet 👯♀️ Learn More about Us: Follow Calligraphy Biz Corner on Instagram: / calligraphybizcorner Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me: Follow on Instagram: / writeprettyforme For more calligraphy business resources, head to: https://writeprettyforme.com/educatio... Learn more about Shaochen's business, Monstera Gold Follow on Instagram: / monstera.gold Join the free calligrapher directory, access business templates, courses, and more: https://www.calligraphyceo.com/ Monstera Gold Website: https://monsteragold.com/ This episode may contain affiliate links, which means if you make a purchase using the link, we earn a small commission. We only share products that we use ourselves, and we think it would be of benefit to you!