How Modern B2B Buyers Actually Buy, and Why Most GTM Teams Are Behind with Dave Boyce скачать в хорошем качестве

How Modern B2B Buyers Actually Buy, and Why Most GTM Teams Are Behind with Dave Boyce

How do modern B2B buyers actually buy, and why are so many go-to-market teams struggling to keep up? In this episode of Revenue Problem Solvers, I sit down with Dave Boyce, Executive Chairman at Winning by Design, to understand what’s really happening in B2B buying today; and why many GTM strategies are misaligned with buyer behaviour. We cover: Why most B2B purchases now happen without talking to sales How Millennials and Gen Z are reshaping buyer expectations Why PLG, self-serve, and enterprise are different motions; not one funnel Why averages hide revenue problems instead of solving them How AI and LLMs are changing discovery and buying behaviour What revenue leaders must rethink to stay relevant This conversation is for: CROs and revenue leaders RevOps and GTM operators Founders scaling B2B SaaS Anyone trying to diagnose why revenue feels harder than it should Special thank you to our sponsor, Virtual Causeway! Learn more about them at www.virtualcauseway.com and mention the show for a special rate. Connect with Dave on LinkedIn at   / boycedave   #revenueproblemsolverspodcast