80% of marketing is wasted, here's how to be the 20% that wins | Oren Klaff & Allan Dib скачать в хорошем качестве

80% of marketing is wasted, here's how to be the 20% that wins | Oren Klaff & Allan Dib

Everyone thinks marketing is changing at warp speed—AI this, automation that. But let me tell you what hasn’t changed: People still buy with emotion, fear making the wrong choice, and want to feel like they’re winning. In this episode of The Game of Money, I bring on Allan Dib, the guy behind the 1-Page Marketing Plan, to break down what actually moves the needle in business today. We go deep on: -The number one reason most marketing fails before it even starts -The hidden psychology of why people buy (spoiler: it’s not logic) -How AI is disrupting everything—but why most people will still get it wrong The marketing hacks that make you money, not just noise Listen in. Your competitors are still out there selling “features.” You’ll be selling desire, status, and certainty—the things that actually get deals closed.