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In this video, we explore whether now is the right time to invest in Imperial Brands, one of the world's largest tobacco companies. With changing regulations, shifting consumer preferences, and the rise of alternative products like vaping, the tobacco industry is evolving. But where does Imperial Brands stand? We dive deep into the company’s financial performance, its strategy to pivot towards next-generation products (NGPs), and how it’s managing the challenges in the global tobacco market. Is Imperial Brands poised for long-term growth or are traditional tobacco products facing too much pressure from regulatory changes? We also take a look at the dividend yield, as Imperial Brands has historically been known for offering high returns to investors. Could the company’s restructuring efforts, focus on cost-cutting, and strategic investments in vaping products make it a strong bet for long-term investors? Join us as we examine whether Imperial Brands offers a value investment opportunity in a changing industry, and whether now is the best time to add this stock to your portfolio.