The Customer The Customer Journey in eCommerce: Track, Analyze & Optimize GA4 EventsJourny скачать в хорошем качестве

The Customer The Customer Journey in eCommerce: Track, Analyze & Optimize GA4 EventsJourny

🎯 In this lesson, we explore the Customer Journey in eCommerce — from first impression to repeat purchase — and how to map it using GA4 and Google Tag Manager (GTM). You'll learn: What the customer journey really is (it's not just about the sale!) The 5 key stages: Awareness, Consideration, Purchase, Retention, Advocacy How to map each stage to GA4 events like view_item, add_to_cart, begin_checkout, and purchase Common journey-mapping mistakes most eCommerce brands make Real-life WooCommerce tracking examples 📘 Based on the course: Mastering eCommerce Measurement Planning 👉 Enroll here: https://courses.hishamghanayem.com/co... 💡 Free blog post version of this topic: https://hishamghanayem.com/blog/custo... 🔔 Subscribe for more GA4, GTM, and Analytics tutorials.