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Want Barbara's secret to running a zero-employee agency? Grab her 20 AI prompts to scale without hiring: https://clickhubspot.com/bpv Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content without a human team, and scaling operations with cutting-edge technology. Mentions Barbara Jovanovic / barbara-jovanovic-293b1a108 Startup Cookie https://www.startupcookie.com/ ChatGPT https://chatgpt.com/ OpenAI https://openai.com/ Timestamps 00:00 Scaling Agency with AI Tools 04:30 ChatGPT Revolutionizes Content Creation 08:57 AI Marketing Toolkit Utilization Guide 10:15 Content Staffing Costs Overview 15:25 DIY Founder Podcasting Tips 19:07 AI Content Creation Essentials 20:39 Content Strategy: Maximizing Resources 23:20 Prioritize Quality Content Creation 26:18 Improving AI Prompt Efficiency 31:04 Agile Content Team Transformation 33:20 Streamlining Workflow with AI We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business. To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed 📲YouTube: / @matgpod 📲Twitter: / matgpod 📲TikTok: / matgpod 📲 Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! 📲Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast... 📲If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: 📲Kipp Bodnar, / kippbodnar 📲Kieran Flanagan, / searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke. About the Show Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.