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On this episode of GoalChat, host Debra Eckerling talks about the Business of Beverages with Noah Bleich, The TeaBook; Matthew Jonas, Good Karma Cacao; and Hilary Sheinbaum, GoingDry.co. While beverages are essential for health (water/hydration in particular), there are lifestyle benefits, as well. People bond over it (Hilary), they are magical/in motion (Noah), and they offer choice (Matthew). The panel shared their business backstories and their love of certain liquids, along with advice for starting, promoting, and incorporating your passion into your business. How to Brew a New Business Hilary: Be specific with your vision, focus on your message, but also flexible and persistent Noah: The key is the word business. Make sure there is a demand and need; be passionate and choose something that makes business sense Matthew: The need may just be your need, so you need to do market testing How to Make Your Business Stand Out Noah: When you find your spin, make sure no one else has done it or does it as well. Figure out who you are making your product for Matthew: Educate others. Get out there and share your product - offer tastings. Hilary: Know what else is on the market; do your research and be open to feedback Goals Noah: Put things in your mouth that make you happy; it should bring joy or fix a problem. Make food fun again Matthew: Find something you can do with thought and intention. Do something positive for you or the world Hilary: Try new products once a week, connect with people in the industry you want to be part of Final Thoughts Hilary: Do a dry month. Just try it. You have nothing to lose Matthew: Get cacao curious Noah: There is no wrong way to drink tea, the same with your life and your business Read the full recap and get the links discussed: https://thedebmethod.com/business-bev... * * What is your go-to beverage? Please share in the comments. * * Debra Eckerling is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide" and founder of The D*E*B Method for Goal-Setting Simplified. Follow @TheDEBMethod: Facebook: / thedebmethod Instagram: / thedebmethod Get your copy of "Your Goal Guide:" http://YourGoalGuideBook.com Order “52 Secrets for Goal-Setting and Goal-Getting:” https://52SecretsBook.com