The Art of Product-Led SEO with Eli Schwartz скачать в хорошем качестве

The Art of Product-Led SEO with Eli Schwartz

Do you feel like you’re investing too much in SEO without seeing any results? It’s probably time to change your approach. Today’s guest has a fresh take on SEO that might be just what you need to get the organic traffic you’ve been waiting for. Eli Schwartz is a growth consultant with more than a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today’s episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it’s worthwhile to invest in content that aims to rank for specific keywords. We also talk about how Google’s algorithms work and how to build your SEO strategy around them. As an added bonus, you’ll get to hear the crazy story of how Eli ended up as the director of SurveyMonkey Singapore for two years. This episode may just be the thing that makes you rethink the way you’ve been doing SEO. #MarketingSpeak #StephanSpencer #EliSchwartz #ProductLedSEO #SearchEngineOptimization -------------------- For transcript, actionable checklist, and links and resources, head on over to the episode show notes: https://www.marketingspeak.com/309 Marketing Speak Podcast: https://www.marketingspeak.com   / marketingspeak     / mktg_speak   Get Yourself Optimized Podcast: https://www.getyourselfoptimized.com   / getyourselfoptimized     / getoptimized   Stephan Spencer: https://www.stephanspencer.com   / stephanspencerseo     / sspencer