Global Expansion: What It Means for Your Brand скачать в хорошем качестве

Global Expansion: What It Means for Your Brand

The video features a discussion among Jamie Pearson, Max Vansluys, and Susie Plascencia about the company Dialed in Gummies, which operates under Altura Brands. They delve into the company's approach to creating innovative cannabis edibles, emphasizing the importance of quality, consumer experience, and market differentiation. Key Points Introduction to Dialed in Gummies [00:00] Jamie Pearson introduces the brand Dialed in Gummies and its mission within the cannabis edibles market. [01:30] Max Vansluys discusses the unique qualities of their gummies that set them apart from competitors. [03:00] Susie Plascencia explains the branding strategy of Altura Brands and how it aligns with consumer preferences. Quality and Innovation [05:15] The trio emphasizes the significance of using high-quality ingredients in their gummies to ensure a superior product. [07:45] They talk about the innovative processes used in developing flavors and textures for their gummy products. [10:00] Jamie highlights how consumer feedback has played a crucial role in product development and refining their offerings. Market Strategy and Consumer Experience [12:30] Max discusses their marketing strategies to engage consumers and create brand loyalty. [15:00] Susie elaborates on their approach to educating consumers about cannabinoid effects and product usage. [17:30] The importance of creating a positive consumer experience is underscored, detailing how it contributes to brand success. Future Plans and Growth [19:00] The speakers express their vision for the future growth of Dialed in Gummies and potential new product lines. [22:15] They discuss the importance of staying adaptable in the rapidly changing cannabis industry. [24:00] The conversation concludes with a reiteration of their commitment to quality, innovation, and enhancing the consumer journey in the cannabis market.