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Join this channel to get access to perks: / @periscopefilm Want to learn more about Periscope Film and get access to exclusive swag? Join us on Patreon. Visit / periscopefilm Visit our website www.PeriscopeFilm.com This film "The Belk Story" (1956?) is a history of the Belk department store chain, which remains active in the modern era with nearly 300 locations in 16 states. The film tells the story of William Henry Belk and his start in Monroe, North Carolina, where Belk's journey began. It highlights Belk's childhood during the Civil War, the loss of his father, and his early recognition of farmers' hardships while working in a Monroe store. In 1888, at age 26, Belk opened his own store with a cash-only policy and clear pricing, facing initial struggles. In 1891, his brother John joined him, forming Belk Brothers, and their partnership significantly impacted beyond Monroe. The text details Belk's role in promoting industrialization, investing in textiles and tobacco, and transforming the rural South into an industrial region. It emphasizes Belk's commitment to local products, customer satisfaction, and community support, leading to the expansion of over 330 stores. Belk's legacy includes philanthropy, contributions to churches, educational and medical institutions, and his children's involvement in the business. The film concludes with Belk's enduring principles of low prices, customer satisfaction, and his lasting impact. 0 0:00: Introduction with music. 0:25 - 0:32: Monroe, North Carolina, is introduced as the starting point of William Henry Belk's story. 0:32 - 0:48: The significance of Monroe and its churches in Belk's story is highlighted. 0:48 - 1:08: The Belk store in Monroe today and its historical importance. 1:08: William Henry Belk's childhood during the Civil War. A Black messenger boy brings a note explaining his father is dead. 1:49: Belk's early life working in a Monroe store and recognizing farmers' hardships. 2:12: In 1888, at age 26, Belk opens his own store in Monroe. 2:30 - 2:41: Belk's competitors doubted his cash-only policy and clear pricing. 2:41: Initial struggles and slight encouragement from early customers. 3:14: In 1891, Belk's brother John joins the business. 3:31 - 3:47: John Belk becomes a partner, forming Belk Brothers. 3:47: The significance of their partnership and its impact beyond Monroe. 4:00: Early staff photo of the Monroe store. 4:14: The Monroe store's success and community support. 4:30: Farming was the main business in the South during Belk's early years. 4:38: Belk's role in promoting industrialization and new industries. 5:04 - 5:09: Investment in textiles and tobacco products boosting the economy. Textile mill. 5:09: The transformation of the rural South into an industrial region. 5:18: Belk's contributions to new employment and population centers. 5:35: Development in the South, Maint Street in a 1950s town with a Belk's store. 5:43: Belk's commitment to offering local products in his stores. 5:59: Modern Belk stores and their expansion. 6:02: Belk's philosophy of understanding customers and empowering managers. 6:25: Expansion into other states and the success of Belk's philosophy. 7:01: Continuous expansion from the Atlantic to Texas. 7:20 : Over 330 Belk stores today. 7:38: Belk's legacy of philanthropy and community service. 8:00: Contributions to churches, educational, and medical institutions. A Southern university is shown. 8:30: Family members on the board of directors of Belk. The children continuing the family business. 9:12: Child looking into store window. Evolution from country stores to modern department stores. 9:25: The enduring principles of customer satisfaction and value. 9:55 : Merchandise specialists keeping up with fashion trends including women's dresses. 11:06: Investments in new buildings and services for customers. A blueprint for a new store. 11:49: Belk's philosophy of selling goods at low prices with a small profit. 12:12: The importance of customer satisfaction and return policies. 12:29 : William Henry Belk's legacy and impact. Motion picture films don't last forever; many have already been lost or destroyed. For almost two decades, we've worked to collect, scan and preserve the world as it was captured on 35mm, 16mm and 8mm movies -- including home movies, industrial films, and other non-fiction. If you have endangered films you'd like to have scanned, or wish to donate celluloid to Periscope Film so that we can share them with the world, we'd love to hear from you. Contact us via the weblink below. This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit http://www.PeriscopeFilm.com