Why Every City Needs a "CRM for Places" скачать в хорошем качестве

Why Every City Needs a "CRM for Places"

What if the difference between a dead downtown and a thriving one is… coordination? In this pilot episode of People Making Places, Brian Hong sits down with Star Childs (Founder of Ginkgo) to unpack the hidden “operating system” behind great public spaces—BIDs, park operators, and district managers—and why cities still run on spreadsheets. We explore the shift from urban design to tech entrepreneurship and how a "CRM for places" is helping organizations like the Bryant Park Corporation manage everything from graffiti to social services. 📍 CHAPTERS: 0:00 – Introduction: What is a CRM for Places? 2:16 – The Urban Design "Pain Point": Scattered Data 5:00 – Making GIS simple for non-experts 11:52 – Why GKO shifted from City Gov to BIDs 14:14 – Who actually runs our parks? (The Role of BIDs) 24:12 – Managing relationships with stakeholders & the unhoused 32:26 – Data transparency and demonstrating impact 50:03 – The future of the Urban Tech ecosystem #Urbanism #PropTech #CityPlanning #PublicSpaces #Ginkgo #SmartCities