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Today's guest is Dr. Avery Gilbert, a Sensory Scientist with roots in the luxury perfume industry. He's worked with major global brands and now brings his expertise to the cannabis space, helping companies elevate their products through sensory research and R&D. In this episode, we explore what truly defines a luxury product—beyond just price or packaging. From wine to perfume, luxury goods share common threads: craftsmanship, culture, technology, media, retail experience, and the art of blending. Cannabis brands can reach luxury status if done the right way. We'll break down these elements to understand whether cannabis can not only claim luxury status—but earn it. 🧐 Learn more about host, Pam Chmiel: https://linktr.ee/pamchmiel ☑️ SUBSCRIBE to stay up on the latest cannabis industry news. Dr. Gilberts Company: https://www.synesthetics.com/ Interview Outline: Dr. Avery Gilbert's Background and Entry into the Cannabis Industry He describes his transition to the fragrance industry, working for a multinational company in Paris and Switzerland. Exploring the Untapped Potential of Cannabis Smells. Developing a Lexicon for Cannabis Smells Challenges and Opportunities in the Cannabis Industry The Role of Terpenes and Other Compounds in Cannabis The Potential for Luxury Cannabis Brands The Importance of Retail Experience and Media Infrastructure The Role of Food Scientists and Flavorists in Cannabis Products The Future of Cannabis as a Luxury Product . Final Thoughts and Opportunities for the Cannabis Industry