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Struggling to get teams to prioritize localization? Want to improve collaboration between developers, marketers, and localization managers? In this insightful webinar, Teresa Toronjo (Localization Manager at Malt) and Adam Asnes (CEO at Lingoport) dive into real-world challenges and solutions for bridging the gaps in localization workflows. What You’ll Learn: ✔️ How to convince teams that localization matters ✔️ Strategies for working effectively with developers ✔️ The impact of automation on localization efficiency ✔️ How to align localization with company goals ✔️ The biggest localization misconceptions and how to overcome them Teresa shares her 12+ years of experience in the industry, her journey from translation to localization management, and practical strategies that helped her improve processes at Malt, one of the leading freelancer platforms in Europe. 📌 Timestamps: 00:00 – Introduction by Adam Asnes 01:10 – Overview of Lingoport’s Monthly Webinars 02:50 – Guest Introduction: Teresa Toronjo (Malt) 05:40 – The Role of Localization at Malt 07:30 – Biggest Localization Challenges & Surprises 12:15 – Being the First Localization Expert at a Company 16:40 – Convincing Teams to Prioritize Localization 21:30 – Working with Developers & Engineers 27:20 – How to Get Developers to Care About Localization 34:10 – Customer Support & Localization Challenges 39:20 – Legal Translations: Google Docs vs. TMS 45:15 – 40% Cost Reduction in Legal Translations 48:50 – Marketing Team’s Initial Rejection of TMS & Turnaround 52:40 – Automation Across Teams: Biggest Wins 54:55 – Advice for Localization Managers Implementing Automation 57:10 – Biggest Localization Misconceptions 58:30 – Key Advice for Localization Professionals 1:00:15 – Measuring Success in Localization (KPIs & Metrics) 🔗 Check out Lingoport’s resources for more insights: www.lingoport.com 💬 Got questions? Drop them in the comments below! 🚀 #Localization #SoftwareLocalization #Globalization #L10n #Translation