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Delivered Duty Paid (DDP) is often positioned as the simplest answer to cross-border ecommerce, but the reality is far more complex. In this open and practical roundtable discussion, industry experts explore what’s really happening behind the scenes of DDP, where the risks sit, and why long-held assumptions around compliance, customer experience, data, and liability are being challenged. This session goes beyond sales narratives and gets into the real operational, regulatory, and commercial implications of DDP at scale. In this discussion, we cover: Why DDP is harder to execute well than many retailers expect The hidden risks around compliance, liability, and data accuracy The impact of DDP decisions on customer experience and trust Where technology helps, and where process still matters What needs to change as cross-border trade continues to scale This webinar is aimed at ecommerce leaders, logistics teams, compliance professionals, and anyone involved in international shipping decisions who wants a realistic view of DDP, not a simplified one. Short thought-leadership clips from this session will be released separately. Alternate title options (pick if you want a slightly different angle) Option 2 – more debate-led DDP Explained: The Risks, Realities, and Misconceptions in Cross-Border Ecommerce Option 3 – more future-focused The Future of DDP: Rethinking Compliance, Risk, and Customer Experience Optional short description (if you want something tighter) An honest industry discussion on Delivered Duty Paid (DDP), exploring the realities, risks, and trade-offs behind cross-border ecommerce, from compliance and data to customer experience and liability. If you want, I can also: Write chapter timestamps once you’ve got the final cut Create a pinned comment to frame the discussion Optimise this for YouTube SEO keywords without making it sound forced Just say the word. this is thumbnail Perfect, that thumbnail helps a lot. Based on the wording and tone of the creative, here’s a tight, on-brand YouTube title and description that aligns exactly with what’s on screen and keeps it authoritative rather than salesy. YouTube title (aligned to thumbnail) Delivered Duty Paid (DDP): The New Reality of Cross-Border Ecommerce | Industry Webinar This mirrors the thumbnail headline, works well for search, and feels credible to senior audiences. YouTube description Delivered Duty Paid (DDP) has become a central part of the cross-border ecommerce conversation, but the reality of implementing it at scale is far more complex than it first appears. In this industry webinar, experts from across ecommerce, logistics, and trade compliance discuss how DDP is evolving, where businesses are getting caught out, and what the shift towards frictionless international delivery really means in practice. The conversation covers regulation, customer experience, data accuracy, commercial risk, and the operational realities behind offering DDP across multiple markets. Panellists Kate Muth, Executive Director, IMAG Beth Chapman, Managing Director, Starlings Global Mark Woodcock, Business Development Director, Hurricane Commerce Moderator Martin Palmer, Co Founder, Hurricane Commerce Key themes include The practical challenges of delivering DDP across borders Compliance, liability, and regulatory exposure Customer experience expectations versus operational reality Why assumptions about DDP are changing What ecommerce and logistics leaders need to rethink as cross-border volumes grow This session is aimed at ecommerce leaders, logistics teams, compliance professionals, and anyone responsible for international trade strategy who wants a realistic, experience-led view of DDP.