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For too long, millions of consumers in Southeast Asia have been denied access to safer nicotine alternatives. This event — hosted by the Consumer Choice Center — gave the floor to those most affected, calling for pragmatic, evidence-based solutions that save lives. On September 3, 2025, in Manila, our high-level press briefing and panel discussion brought together healthcare leaders, consumer advocates, and policy experts to challenge the WHO Framework Convention on Tobacco Control (FCTC) and its failure to embrace harm reduction. 🎤 Speakers include: Fred Roeder (Consumer Choice Center) — on why empowering consumers is a moral imperative. Dr. Rogelio Varela (Philippines) — making the clinical case for harm reduction in men’s health. Anton Israel (Nicotine Consumers Union Philippines) — sharing a grassroots fight for consumer empowerment. Tarmizi Anuwar (CCC Malaysia) — linking harm reduction to sovereignty and smart policymaking. Dr. Lorenzo Mata (Quit for Good) — showing why patients deserve choices in healthcare. Christopher James Cabuay, PhD (De La Salle University) — presenting the economic case for reduced-risk alternatives. Nancy Loucas (CAPHRA, New Zealand) — exposing how global policy silences consumer voices. Michael Landl (World Vapers’ Alliance, Austria) — warning of the consequences of ignoring consumers. Dr. Rohan Savio Sequeira (India) — explaining how nicotine pouches could prevent oral cancer in LMICs. 📌 The key message: Harm reduction is not an alternative to tobacco control — it is tobacco control. Evidence, pragmatism, and consumer voices must shape the policies of tomorrow.