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Steve Halliday President of Hothouse Enterprises, Ltd. Businesses, educators, and social change experts from many fields around the world are increasingly tapping into the power of entertainment to train employees, influence public opinion, change social perspectives, and increase sales. Example: When PricewaterhouseCoopers needed an effective way to teach employees about derivations, it did something that innovative companies around the globe are learning to do: make the experience fun. So PwC created a game about mining in outer space. It worked. Join Steve Halliday, a business owner and PhD fellow in communication, as he shows how insights from the world of "entertainment education" can help you to increase the effectiveness of your most important messages. Steve Halliday is president of Hothouse Enterprises, Ltd., a literary enterprise that specializes in book editing and collaboration. Steve has co-written books with Tim LaHaye, Luis Palau, Dave & Jan Dravecky, and many others, and is the author of several books himself, including a Gold Medallion winner. Steve formerly was a senior editor with Multnomah Press and Questar Publishers, and before that was a reporter for two news-papers in southern Wisconsin. He holds a Bachelor of Arts degree in Journalism and Spanish from the University of Wisconsin-Eau Claire and a Master of Divinity degree from Western Seminary in Portland. Steve is a PhD fellow in communication, completing final coursework at Regent University. Steve and his wife, Lisa and their two daughters, Lauren and Katie live in Portland, Oregon. Professionally Speaking is a resource to the business and professional community. Helping men and women develop personally, professionally and spiritually. March, 2010