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When 3M Made Games

In the 1960s, newspapers were abuzz with a growing trend: board games made not for children or even families, but specifically for adults. These boards were part of a new era of leisure for Americans who had more time on their hands than ever before. This is story of how more leisure led to the popularization of new strategy games for adults, and how newcomer 3M went toe to toe with some of the biggest game makers in the United States. Sources: “Recreation Returns Home,” Jack Gould, The New York Times, Sep 24, 1950 “Board Games Prove Big Business Today,” The Tipton Daily Tribune, Mar 23, 1961 “Adult Games Provide Release For Walter Mittyism Victims,” The Daily Plainsman, Dec 26, 1962 “3M to Market Five Games,” Star Tribune, Dec 3, 1963 3M Bookshelf Games promotional television interview with Bill Caruson, 1960s, Minnesota Historical Society “Using Our Leisure is No Easy Job,” Bruce Bliven, The New York Times, Apr 26, 1964 “The Hunt for Big Games,” Richard L. Frey, The Des Moines Register, Oct 18, 1964 “Pandora’s Box,” Peggy, The Orlando Sentinel, Nov 29, 1964 “'Adult Games’ a Potential Danger,” Dick Lyneis, The Post-Crescent, Dec 26, 1965 “3 Convention Awards on by Thilmany,” The Post-Crescent, Jun 7, 1966 “3M’s Adult ‘Bookshelf’ Games ‘Go,’” David Kuhn, Star Tribune, Aug 28, 1966 “Games are Challenging Diversions,” Daily Republican-Register, Nov 7, 1966 “Games for Adults ‘Can Be Lot of Fun,’” Malcolm Allen, The Baltimore Sun, Mar 13, 1966 “Games,” Richard Moon, The Times, Aug 10, 1968 “Game Industry Aims at Adults,” Don G. Campbell, Arizona Republic, Dec 22, 1968 “Adult Games Replace Boring TV in Homes,” Dick Kleiner, The Shreveport Journal, Jan 6, 1969 “Adult Games a Serious Business,” Barnard L. Collier, The New York Times, Apr 12, 1969 “Games People Play,” Michael Walsh, The Province, Dec 4, 1970 “The Grown-Up Game Craze: Can Reality Be Put in a Box?” Beverly J. Smith, The Philadelphia Inquirer, Jan 9, 1972 “Playing Games for Fun and Profit,” Press-Telegram, Nov 26, 1972 “Games Adults Play,” Mark Singer, World, Jun 5, 1973 “The Games People Play,” San Antonio Express, Oct 5, 1975 “There’s No Monopoly on Adult Games,” Leslie R. Dreispan, The Herald-News, Dec 19, 1975 “New Titles,” The Avalon Hill General, Jan-Feb 1976 “3M Games Bought by Avalon Hill,” The Evening Sun, Feb 24, 1976 “3-M line part of Avalon’s Game Plan,” James A. Rousmaniere, Jr., The Baltimore Sun, Feb 29, 1976 “Minnesota Mining—A New Ball Game?,” Forbes, Jul 1, 1976 “Adults Get Kick Out of Many Board Games,” Phil Rudell, News-Journal, Nov 25, 1976 “The Gamesman,” Richard C. Moon, Los Gatos Times-Saratoga Observer, Aug 27, 1977 “Game Production Booms with Adult Interest in Gadgetry,” Dave Stearns, The Capital-Journal, Oct 26, 1977 “Dungeons & Dragons,” The Philadelphia Inquirer, Dec 2, 1984 “How Games Grew in U.S. History,” The New York Times, Mar 21, 1985 “Adults Play Hard at Nongame Games,” Lena Williams, The New York Times, Oct 18, 1989 “Toy Guide,” Beth Synder, York Daily Record, Dec 17, 1993 “Victory of the Boards of War,” Steve Jackson, The Daily Telegraph, Feb 3, 1996 “Monarch Avalon to Sell Game Unit to Hasbro,” J. Leffall, The Baltimore Sun, Aug 5, 1998 “Play a Board Game to Learn about High Finance,” Cheryl Allen, Asheville Citizen-Times, Aug 12, 1998