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Consumer trend trackers Jenny Zegler of Mintel and Michael Howard of Nichefire set the stage for the year ahead, sharing their takes on the trends that will have the greatest impact on product development and food innovation. Plus: This episode of Omnivore is brought to you by IFT Membership. It’s where you belong. As a member, you’ll enjoy a global community united by purpose and driven by science ready to make a lasting impact on the global food system. Visit ift.org/join. GUESTS Jenny Zegler is principal strategist, food & drink, with research firm Mintel, where she leads food and drink trends coverage and client outreach. Before joining Mintel, she had a career as a beverage industry journalist. She has a bachelor’s degree in journalism from Ohio University and a master’s degree in journalism from the University of Wollongong in Australia. / jenny-zegler-b497991a Michael Howard is founder and CEO of Nichefire, a cultural listening platform that helps brands identify trends. Prior to founding Nichefire, Howard held roles in marketing and sales development. He has a bachelor’s degree in marketing and information systems from the University of Cincinnati. / mahmike7