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My greatest failure stemmed from one of my wildest ideas. Back in Covid, I created a project called ‘The Naked Bartender’ - where I shared content online that blended business, fitness, and cocktail making. I was so convinced of this idea that I invited people in my close circle to invest in it. Some believed in the idea itself. Others were uncertain about the concept, but they believed in me, which made the stakes feel deeply personal. Looking back, I didn’t have a solid business model. I was quietly hoping it would gain momentum, go viral, and somehow take on a life of its own. It didn’t. When it became clear that it wasn’t going to work, I took the little money I had left and invested it in a business coach. At the time, it felt like a very painful, public failure. Actually, it was quite instrumental in shaping who I am today and has helped me develop The Modern Leader. What this experience taught me is something I have observed repeatedly in leadership: Vulnerability involves recognising when to stop pushing alone and being willing to ask for the appropriate kind of help. It also involves a willingness to let things keep developing long past the original form you imagined they would take. Often the final result is so different than what you initially planned, and is so much better because of that. #danielludevig #themodernleader #covid19