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Cognitive Dissonance Theory: An Experiment

Although Festinger’s concept of cognitive dissonance is well-known in both sociology and psychology, one of his original experiments to demonstrate the phenomenon, carried-out and filmed at Stanford University, is a rather neat way of showing how the concept works, in a couple of ways. Firstly, it shows how cognitive dissonance involves a psychological tension or discomfort when someone holds two or more conflicting beliefs (or when, in this instance, actions contradict beliefs). Secondly, in this particular section of the film (part of a longer programme featuring three different experiments:    • The Social Animal  ) Festinger himself explains why the subjects who accepted a $20 fee to lie (approximately $250 in today’s money) found it easier to rationalise their (self) deception as “just lying for the money” than those participants who were paid only $1 (and who had, therefore, to rationalise their behaviour by convincing themselves that a fundamentally boring experiment was actually enjoyable…). As an added bonus, Festinger himself appears in the film to explain the theory... As far as I can tell this segment reproduces Festinger's original experiment on behalf of National Educational Television (https://en.wikipedia.org/wiki/Nationa.... And if you want to know more about the experiment: https://explorable.com/cognitive-diss...