The Future of Destination Brands скачать в хорошем качестве

The Future of Destination Brands

In this webinar, we explore the future of destination branding and how to create places that are both compelling for visitors and livable for locals. In an era where AI is personalising travel searches and overtourism is threatening iconic cities, traditional destination marketing approaches are no longer enough. We analyse the four major shifts transforming destination branding, introduce our Destination Making Blueprint™ with its four layers (asset, narrative, experience and expression) and share for the first time the AI-powered analysis tool developed by Creative Supply to evaluate any destination in the world. This session is ideal for tourism professionals, real estate developers, urban planners and marketers who want to build stronger, more distinctive and more sustainable destinations in an increasingly competitive and demanding market. Chapters: 00:00 - Introduction 04:19 - Four shifts impacting destination branding 10:54 - The concept of destination making 16:59 - Understanding the layers of a destination 22:13 - AI in destination evaluation 26:22 - Case studies of destination evaluation 31:47 - Common patterns in destination development 40:46 - Conclusion and Q&A session Connect with Creative Supply: • Website: https://creativesupply.com • LinkedIn:   / creative-supply   • Email: hello@creativesupply.com