Marketing vs Sales in 2026: Where CEOs Should Invest to Drive Growth скачать в хорошем качестве

Marketing vs Sales in 2026: Where CEOs Should Invest to Drive Growth

As a CEO, your 2026 growth plan will succeed or fail based on one thing: whether marketing and sales are aligned around measurable revenue. In this CEO-focused session, Melih Oztalay (SmartFinds Marketing) and Ken Cheo (Our Sales Coach) break down where to invest in 2026 — marketing, sales, or both — and how to build a revenue engine that produces qualified demand, improves close rates, and reduces wasted effort. This session goes beyond campaigns and quotas. It focuses on executive priorities, resource allocation, and building a scalable, data-driven growth model. What you’ll learn: How CRO converts existing website traffic into qualified leads How intent data reduces low-quality leads and wasted sales time How sales teams should qualify opportunities and control the process What CEOs should actually track (CAC, CPL, LTV, retention, close ratios) How executive-led alignment eliminates the marketing vs. sales divide Chapters: 0:00 Welcome + session setup 5:30 What this session covers (marketing + sales alignment for 2026) 6:10 Marketing’s role: measurable visibility, CRO, and qualified demand 8:16 The 5 marketing levers (analytics/intent, content, SmartPress/PR, closed-loop reporting, lead quality) 11:39 Why alignment fails (and why the CEO must be the “glue”) 15:44 Sales strategy: market-based goals, focus, process, and competitive advantage 23:05 The buyer’s funnel (and why timing matters) 28:33 Fixing wasted time: qualification, decision readiness, and disciplined follow-up 38:45 Metrics CEOs should watch (CAC, CPL, retention, meetings-to-close, ratios) 45:07 Q&A: sales discipline, quoting, and how to get busy CEOs engaged Presenters: Melih Oztalay – CEO, SmartFinds Marketing, https://www.linkedin.com/in/melihoztalay/ Ken Cheo – President, Our Sales Coach, http://linkedin.com/in/kencheo/ Websites: SmartFinds Marketing, https://smartfindsmarketing.com/ Our Sales Coach, http://oursalescoach.com/ LinkedIn Company Pages: SmartFinds Marketing, https://www.linkedin.com/company/smartfind... Our Sales Coach, https://www.linkedin.com/company/our-sales... Webinar Resources: Download the Webinar Slides (PDF), https://smartfindsmarketing.com/wp-content... Related Blog Articles: Lead Gen Isn’t Enough – What CEOs Must Align Before 2026, https://smartfindsmarketing.com/news/marke... Marketing and Sales in 2026: What CEOs Must Know to Drive Growth, https://smartfindsmarketing.com/news/marke... Press Release: Marketing vs. Sales Alignment: Where B2B CEOs Should Invest to Drive Growth in 2026, https://smartfindsmarketing.com/news/marke... Media Coverage: Associated Press, https://apnews.com/press-release/globenews... Benzinga, https://www.benzinga.com/pressreleases/25/... Yahoo! Finance, https://finance.yahoo.com/news/marketing-v...