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Join Paul Balfe and Kiel Tillman of Pennybridge Australia as they share their inspiring journey at The Design Conference 2024. In their talk, "New Levels, New Devils," Paul and Kiel delve into the trials and triumphs of merging their small creative studios to form Pennybridge. They discuss the challenges of running a creative agency, from managing clients and projects to maintaining creative fulfilment. • Paul and Kiel highlight the importance of turning chaos into clarity, focusing on outcomes over output, and staying true to one's values. They share anecdotes about their beginnings in the surf and action sports industries, the lessons learned from early career experiences, and the significance of building a supportive, creative community. • The duo also emphasises the power of persistence and creativity without seeking permission, exemplified by their successful collaboration with Wu-Tang Clan. Through their candid and heartfelt presentation, they offer valuable insights into navigating the ever-evolving landscape of the creative industry. • Discover how Pennybridge's core values of chaos to clarity, nurturing growth, and having fun have shaped their journey and led to meaningful and impactful work. Whether you're a freelancer, running a small studio, or simply passionate about creative endeavours, this talk provides a raw and authentic glimpse into the realities of the creative business. • Don't miss this inspiring and educational session with two seasoned creatives who have turned their passion into a thriving agency. Watch now to gain valuable insights and inspiration for your own creative journey. • The Design Conference is a wonderfully confronting experience for creatives. Bring your hopes, dreams, and ambitions on an uncommon journey into creativity, culture, and leadership. Connect to a deepened sense of self while gently expanding your mind and circle. • Be bold. Let the transformation begin. Choose TDC. Third release—20% off while they last! 2025 lineup announcing soon! • Special Thanks: @numeral @wiplist @Procreate @TheDesignCareers @Monolith.nz @layercake @alabaster @Guidelines @ovolo @karst @dala @aruga @heydaysgc @almighty @neversitstill @FelonsBrewingCo @designbusinesscouncil @gooddesignawards @Brisbane-Powerhouse @Designers Institute of New Zealand • Website: thedesignconference.com.au Instagram: instagram.com/the.design.conference LinkedIn: linkedin.com/company/thedesignconference