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Sales is changing - it has had to, thanks not only to the worldwide pandemic but also because the 'new kids on the block', aka the millennial generation, have an entirely different perspective on the world. Steve shares his ideas on how to change the face of sales, both in the here and now, and for the future. Change often requires us to look at what's gone before, identify the good, the bad, and the downright ugly, before creating a new playbook that can take us forward. Get the Book: https://amzn.to/3HSCFJt Steve's business website: https://plangrowdo.com Become a Lubrication Expert: https://lubrication.expert Rafe Britton is a lubrication consultant that turns machinery into well-oiled, reliable machinery. He helps clients achieve maximum uptime by setting up procurement processes such that they are oriented to lubrication reliablity, transforming their contamination control programs, selecting the correct lubricants for the application, training their workforce to a world-class level, and helping to turn oil analysis data into valuable insights. He firmly believes that there is an industry-wide knowledge gap regarding lubrication technologies and is aspiring to close this gap affordably by using digital tools.