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In this episode of the Better Together podcast, hosts Shawn and Kelly Sundsvold welcome Kirsten Ludwig, founder of InGoodCo, a brand consultancy that focuses on helping challenger brands redefine their industries. Kirsten shares her journey from working in-house for various fashion brands to building her own agency and ultimately starting InGoodCo. The conversation delves into the concept of challenger brands, the importance of vulnerability in business, and the balance between personal and professional life. Kirsten emphasizes the need for authenticity, the integration of brand and culture, and the significance of community and collaboration in achieving success. She also discusses her personal practices for grounding herself amidst a busy life and offers advice for those looking to reinvent themselves or their businesses. Connect with Kirsten on LinkedIn: / kirstenludwig ---------------------------------------- Want support that feels like an extension of your team? Let’s connect. Schedule your free discovery call: https://scheduler.zoom.us/kelly-sunds...