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Feeling overwhelmed by your Shopify bookkeeping? You’re not alone—and you don’t need to be a CPA to get your finances in order. In this video, Arjun Mahadevan, CEO of doola (the Business-in-a-Box™ for E-Commerce), walks you through a simple Excel setup that can help you track sales, expenses, and profits. Whether you're just starting out or scaling fast, these foundational tips can help you stay on top of your cash flow, make smarter business decisions, and avoid financial chaos. What you'll learn: ⚡️ Why financial management matters ⚡️ Common bookkeeping mistakes (and how to avoid them) ⚡️ How to set up Excel for Shopify bookkeeping ⚡️ Building a sales, expense & profit tracker ⚡️ How to use your data to grow ⚡️ Why not to use Excel forever ⚡️ The better solution: software (and done-for-you support) ⚡️ How doola Bookkeeping works (software + expert team) --- BUSINESS-IN-A-BOX™ FOR E-COMMERCE: Your entire E-Commerce back office. All in one platform. We handle all the unsexy yet critical back-office tasks, from entity formation and bookkeeping to business analytics and tax filings, so you can focus on growing your dream business. Schedule your demo today! https://www.doola.com/?utm_source=you... CONNECT W/ US: Twitter: / doolahq Twitter (Arjun, CEO at doola): / arjunmahadevan LinkedIn: / doolahq Facebook: / doolahq Instagram: / doolahq OUR RECOMMENDED PARTNERS: https://www.doola.com/marketplace/?ut...