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Electricity prices are rising, feed-in tariffs are collapsing, and the solar industry is shifting toward batteries. In this episode, Markus Lambert speaks with Chris Pemberton from Sun Sellers (https://sunsellers.com.au/) about the realities of selling solar today. They explore why solar alone often no longer delivers the savings homeowners expected, how batteries are changing the economics, and why many cheap solar offers lead to long-term problems. The conversation also dives into ethical solar sales, how local installers compete against large retailers, and why communication and trust are critical when selling solar and batteries. Chris explains how his Sun Sellers program helps solar businesses improve their sales approach, increase conversions, and compete without racing to the bottom on price. The episode finishes with practical advice for homeowners on choosing the right solar and battery installer and avoiding common industry traps. Timestamps 00:00 Rising electricity prices and the pressure on households 02:00 Chris’s journey into solar and his first sale 05:00 Why solar alone no longer eliminates power bills 07:00 Feed-in tariffs, retailers, and the changing solar economics 13:00 Cheap solar vs quality local installers 20:00 Battery rebates and how they changed the market 24:00 How good solar sales actually work 31:00 The future: EVs, electrification, and bigger solar systems 34:00 What the Sun Sellers program teaches installers 40:00 Chris’s background and learning sales skills 47:00 Why solar systems need monitoring and maintenance 50:00 When adding a battery can actually be the wrong move 57:00 How homeowners should choose a solar installer 01:02:00 Why installers should build their own brand 🔗 Links & Resources Visit Your Energy Answers: https://yourenergyanswers.com Find quality local installers: https://yourenergyanswers.com/find-an... Read more on the topic here: Your Energy Socials TikTok: @yeanswers / yeanswers Instagram: @yourenergy.answers / yourenergy.answers Facebook: @yeanswers / yeanswers Twitter: @yeanswers / yeanswers LinkedIn: / your-energy-media #electricitybill #energypolicy #solarenergy #australia