Is technical debt holding your society marketing back? | Colleen Scollans скачать в хорошем качестве

Is technical debt holding your society marketing back? | Colleen Scollans

Member expectations are evolving as they engage with world-class digital experiences every day. Colleen Scollans, Partner at Clarke & Esposito, works with societies navigating this shift. In this excerpt from The Conversations, Colleen tackles the uncomfortable truth about technical debt in academic societies—and why new technology won't fix outdated processes or missing skills. She explains why associations need unified data views instead of siloed systems, how product innovation requires real product teams (not just content creators), and why your community connection is your greatest competitive advantage if you can actually leverage it. Part of The Conversations: Navigating the Future of Scholarly Societies