Winning The Moment with Jen Milks & Kelly Meredith – The Sparkling Science Behind Dottir скачать в хорошем качестве

Winning The Moment with Jen Milks & Kelly Meredith – The Sparkling Science Behind Dottir

In Episode 89 of Winning The Moment, host Cody Adent goes deep with two visionary entrepreneurs: Jen Milks, PhD & MBA, and Kelly Meredith, who together launched the sparkling Icelandic marine-collagen drink Dottir (visit drinkdottir.com and check out their Instagram @drinkdottir). Their mission? To disrupt the drink category by offering a delicious, zero-gram-sugar beverage that delivers clean marine collagen in flavors like Strawberry Lemonade, Mandarin Orange, and Mixed Berry—direct-to-consumer and crafted with purpose. Jen and Kelly walk us through: How they identified a gap in both the wellness and beverage industries and turned it into Dottir Why marine collagen and Icelandic sourcing matter (clean, transparent, premium) The product design choices: 0 g sugar, great taste, functional benefit Building a brand from the ground up: direct-to-consumer strategy, social influence, health-and-wellness positioning What it takes to lead with science (PhD & MBA) and brand (Kelly’s business background), and merge both into a modern beverage company If you’re an aspiring founder, wellness-brand enthusiast, or simply someone intrigued by the next generation of functional beverages, this episode is filled with actionable insights on product innovation, brand building, and being bold in a crowded market. 📌 Connect with Dottir Website: drinkdottir.com Instagram: @drinkdottir