How to build a segment in Google Analytics w. Kasper Heyst, BI Specialist at Visiolink скачать в хорошем качестве

How to build a segment in Google Analytics w. Kasper Heyst, BI Specialist at Visiolink

Trascript: In this short video, I will show you how to set up segments in your GA accounts for using segmented push. First of all, you need to navigate to your own GA account and then you can navigate to segments using the admin tab here or by going through a custom report. Like downloads. We recommend using a custom report such as this one. And then pressing 'Add segment' in the top. Then you need to press 'New segment'. In this case, I already made a segment, so I will use my own segment. When you press 'New segment', you will get to this screen. You can choose to use Google's own metrics here, or you can choose to use Visiolink's own metrics like this one. In this case, I am targeting users who spend more than 30 seconds reading articles containing 'T rump' in the article title. Then when I'm done with the segment here, I can see in the summary how many of the users from the report are being targeted by this segment. In this case, 4.3 percent. Then in the top right corner, I will have to change the visibility of the segment and share it with collaborators. This is very important for the Visiolink Hub to be able to find this segment and use it for segmented push. Then you can name your segment and save it. And within 20 seconds, this segment is visible inside the Visiolink Hub and you can begin using segmented push messages.