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Make a killer portfolio and land your dream design job. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . This is part 1 of a series of videos that will explore how to create iconic industrial design. This first video defines what makes a design iconic. The next videos explore in-depth ways to create iconic designs....or at the very least, designs that are distinctive and recognizable. It's incredibly difficult to make a truly iconic product. They only come a few times per decade. While it's unlikely that our products will ever reach the level of icon, it's still a noble pursuit to strive towards. Even if we fall short, we can still create designs that are distinctive and category-defining. Join my mailing list to get notified of special announcements: https://www.studioello.com/mail Join my discord channel and talk to me: / discord Follow me on Instagram: / mauriellodesign Follow me on LinkedIn: / mauriellojohn Check out my Behance: https://www.behance.net/mauriellodesign Want to learn more about my work? Check out my portfolio: https://www.studioello.com Want to work with me on a design project? Contact me here: https://www.studioello.com/about-1 John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.