4 साल में ₹3,50,000 करोड़ का नुकसान! Starbucks क्यों हो रहा है बर्बाद? Case Study | CA Rahul Malodia скачать в хорошем качестве

4 साल में ₹3,50,000 करोड़ का नुकसान! Starbucks क्यों हो रहा है बर्बाद? Case Study | CA Rahul Malodia

Start Your Journey with Odoo - https://www.odoo.com/r/UGV Starbucks Case Study - The Rise And Fall Of The World’s Most Loved Coffee Brand! Starbucks was once the company that taught the world how to drink coffee. It turned a simple drink into a premium lifestyle choice. Walking into a Starbucks store felt like entering a warm and relaxing space where you could sit, work, read, or simply enjoy the moment. But the same brand that changed global coffee culture lost more than 40 billion dollars in value and struggled to hold its place in the market. This Starbucks case study explains how a global icon started slipping. Starbucks began with a simple idea. Three friends sold high quality coffee beans without any big plan. When Howard Schultz joined and later bought the company, he introduced a new vision. He wanted Starbucks to be a third place between home and work. The stores had soft music, good seating, warm lights, and friendly baristas who knew your name. People paid more because the experience felt special. Starbucks became a premium brand across the world. But everything changed after the pandemic. When cafes were shut, Starbucks grew fast through drive thru and mobile app orders. This saved the business for a short time, but it damaged what made Starbucks unique. New stores had fewer seats. The atmosphere disappeared. Baristas were stressed because of long queues and heavy order volume. Customers waited longer and felt that they were paying high prices without getting any value. The brand lost the third place feeling that made it iconic. Here is what you will learn in this breakdown of the Starbucks story: How Starbucks created the third place culture that changed global coffee habits How the shift to drive thru and mobile app orders broke the premium experience How menu complexity and long wait times pushed customers away How competition from Luckin Coffee and local cafes reduced Starbucks market share How the company plans to rebuild its original identity Do you think Starbucks can make a strong comeback or has the brand lost its magic? #rahulmalodia #starbucks #starbuckscoffee #casestudy