International SEO Insights from China | Natalia Witczyk скачать в хорошем качестве

International SEO Insights from China | Natalia Witczyk

What happens when an SEO expert takes their skills to one of the most unique digital markets in the world? In this episode of The Search Session, host Gianluca Fiorelli is joined by Natalia Witczyk, an International SEO Consultant who made the bold move to China, navigating a completely different search ecosystem while continuing her global SEO work. The conversation explores Natalia’s experience bridging Chinese and Western SEO markets, the influence of Baidu’s black-hat culture, the contrasting approaches of Chinese and Western brands toward global expansion, and the role of platforms like WeChat in shaping search behavior long before AI. They also discuss the risks posed by Google’s AI translations bypassing local content and languages, and why SEO strategies need to evolve toward UX personalization and human-focused metrics. Packed with valuable insights, practical advice, and real-world stories, this episode offers a unique perspective on the intersection of SEO, AI, and cultural differences in search. This is the 25th episode of:    • The Search Session - Unlocking the Future ...   Here's what you'll learn in this episode: 00:00 Intro 00:10 Meet Our Guest: Natalia Witczyk 02:04 Bridging Western and Chinese SEO 03:33 Chinese Brands Entering Western Markets: Key SEO Challenges 05:39 Baidu vs. Google: Why Baidu SEO is a Different Game 11:37 Lessons from Social Media: Adapting to Google’s Zero-Click Future 13:57 AI’s Impact on Search Behavior: What China’s Already Doing 18:52 How European Clients are Adapting to AI in SEO 23:56 SEO Metrics and Reporting in the Age of LLMs 28:12 International SEO Challenges: Google’s AI and Translation Issues 34:34 Natalia's Prediction: The Shift from 'International SEO' to 'International UX' 41:55 Insights from Being a Search Awards Judge: How Global SEO Strategies Are Evolving 48:52 Beyond SEO: Getting to Know Natalia 👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/bl... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Where to find Natalia Witczyk LinkedIn:   / nataliawitczyk   Website: https://www.jademond.com Where to find Gianluca Fiorelli Linkedin:   / gianlucafiorelli   X: https://x.com/gfiorelli1 Bluesky: https://bsky.app/profile/gfiorelli1.b... Website: https://iloveseo.net/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🎙 Listen to The Search Session on your favorite platform: YouTube:    • The Search Session - Unlocking the Future ...   Spotify: https://open.spotify.com/show/1FzI5qw... Apple Podcasts: https://podcasts.apple.com/us/podcast... ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Made with ❤️by Advanced Web Ranking, the people behind the world's most accurate and longest-standing rank tracker. Get your free 7-day free trial and find your true visibility in organic search for any market: https://www.advancedwebranking.com/ Be sure to subscribe for more actionable marketing and SEO tutorials: / @advancedwebranking