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What Is Inbound Marketing

Inbound marketing allows you to create the information your audience is looking for and deliver your message in the way your customers want to receive it. You become a companion and guide on their buyer’s journey rather than one more voice trying to sell a product. Instead of pushing out a message that you think potential customers want to hear, inbound marketing uses online content to pull those customers in. And when you deliver engaging, informative content, it gives them a reason to return — again and again. Learn the difference between inbound and outbound marketing and how inbound marketing can benefit your business!