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If you’re getting paid to do a thing (shoot photos, make videos, deliver assets), this video is a wake-up call. AI isn’t coming — it’s already here. And while it may not replace you today, it will change how clients value production work. The real risk? Becoming a commodity in a race to the bottom. In this raw, no-frills video, Agency Mavericks founder Troy Dean breaks down how photographers and videographers can future-proof their business, escape one-off project work, and build recurring revenue by shifting from execution to strategy. In this video, you’ll learn: Why clients are not paying you for photos or videos (and what they’re actually paying for) How AI and cheaper competition threaten production-only services The questions you should be asking clients before you ever pick up a camera How to reposition yourself as a video, visual, or brand storytelling strategist How to turn one-off shoots into long-term, monthly retainers The simple shift that takes you from “shutter on, shutter off” to trusted advisor If you’ve worked too hard to end up competing on price, this is your sign to level up. 🎯 2026 is the year to stop getting paid just to execute and start getting paid to think. Ready to stop getting paid just to execute? If you’re a photographer, videographer, or creative who wants to get paid for your thinking, strategy, and experience, not just “doing the thing” then it’s time to have a real conversation. 👉 Book a strategy call here: https://mvrx.link/gptc-youtube Chapters 00:00 – The real threat to photographers & videographers in the AI era 01:29 – Why clients don’t actually pay for photos or videos 03:37 – The problem with selling production instead of outcomes 05:16 – How to instantly differentiate yourself from other creatives 06:26 – Repositioning yourself as a video (or visual) strategist 08:59 – How to build recurring revenue and future-proof your business Here’s the part most people miss: once the strategy is clear, execution becomes dramatically easier. Your team knows what matters. Your client knows what to expect. Everyone’s aligned. That’s exactly where E2M Solutions fits: https://www.e2msolutions.com/agency-m... If you’ve got the strategy but execution is slowing you down, E2M helps agencies turn clear roadmaps into consistent output without burning out their internal team.