Find & Engage New Audiences with Real-Time CDP | Adobe for Business скачать в хорошем качестве

Find & Engage New Audiences with Real-Time CDP | Adobe for Business

Adobe Real‑Time CDP helps brands find, engage, and acquire new customers in a cookieless world. Learn how to use look‑alike audiences, partner data, and collaboration to scale high‑value prospecting. • Build look‑alike audiences with AI and transparent influential factors • Size audiences by similarity; create variations for different marketing campaigns • Use partner data to build new audiences or enrich first-party audiences • Keep Prospect Profiles separate from known customers to protect privacy • Enrich known profiles with partner attributes to unlock new segments • Collaborate with publishers via Real‑Time CDP Collaboration • Activate to destinations (e.g., DV360, Adobe Target) or custom via Destination SDK Chapters: 0:00–0:37 Adobe Real‑Time CDP for prospecting 0:38–0:57 Look‑alike audiences: what & why 0:58–1:47 Model transparency & sizing by channel 1:48–2:18 Partner data overview 2:19–3:19 Creating a prospect audience 3:20–4:21 Enrich known profiles with partner data 4:22–4:44 Collaborate with publishers 4:45–5:28 Destinations & custom connectors Learn more about engaging new audiences with Adobe Real‑Time CDP: https://business.adobe.com/products/r... Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/ Follow to learn more about Adobe for Business Solutions: https://business.adobe.com/   / adobe-for-business   Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/