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If your med spa isn’t showing up in the Google Maps 3-Pack, you’re invisible to most local patients. In this episode of Moving the Needle, Chris Fink breaks down the exact steps med spas must take to rank higher in Google’s local results, increase visibility, and consistently attract high-intent patients searching for Botox, fillers, laser treatments, and other aesthetic services. You’ll learn the levers that drive Google Business Profile performance, how to fix relevance and prominence issues, and the habits that separate the top-ranked med spas from everyone else. WHAT YOU’LL LEARN IN THIS EPISODE Why the Google Maps 3-Pack controls 70%+ of local clicks The three ranking factors that determine your visibility How to optimize categories, services, and descriptions correctly The review strategy that boosts your prominence and rankings How photos, videos, and posting frequency impact your authority The importance of NAP consistency and how citations affect rankings High-impact moves for increasing local backlinks and relevance The habits top-ranked med spas follow weekly to stay ahead CHAPTERS / TIMESTAMPS 00:00 – Intro 00:31 – The patient reality of the Google Maps 3-Pack 01:38 – Why the 3-Pack matters (local search behavior) 02:29 – The three ranking factors: relevance, distance, prominence 03:30 – How to optimize categories and services 04:12 – Reviews: quality, quantity, recency 04:55 – Photos, videos, and active profile signals 05:38 – Weekly posting and why activity matters 06:04 – NAP consistency + citation management 07:00 – Local content + backlinks 08:12 – The emotional side of ranking frustration 08:50 – Why consistency wins (systems over random efforts) 09:23 – Final advice + CTA DOWNLOADS & RESOURCES The Ultimate Med Spa Online Marketing Checklist https://solutions.themedspaagency.com... Med Spa Marketing Budget Calculator https://solutions.themedspaagency.com... Google Business Page Optimization Guide https://solutions.themedspaagency.com... Get Recommended by AI Checklist https://solutions.themedspaagency.com... Keyword List for Med Spas https://solutions.themedspaagency.com... Ultimate Med Spa Citation and Directory Checklist – 2026 https://solutions.themedspaagency.com... FREE STRATEGY SESSION If you want a custom blueprint for your med spa, book a free strategy session. You will get a clear plan for improving demand quality, tightening your consult process, increasing retention, and building a growth engine that supports your long-term goals. Book here: https://themedspaagency.com/discovery... FOLLOW THE MED SPA AGENCY Website: https://themedspaagency.com Facebook: / themedspaagency Instagram: / themedspaagency LinkedIn: / themedspaagency YouTube: / @themedspaagency Twitter/X: https://x.com/medspaagency TikTok: / themedspaagency ⭐ WORK WITH THE MED SPA AGENCY We help elite med spas attract more patients, convert more leads, and scale with confidence. Book a discovery call: https://themedspaagency.com/discovery... Call/Text: (231) 388-7727 #MedSpaMarketing #LocalSEO #GoogleMapsSEO #MedSpaGrowth #PatientMagnet #TheMedSpaAgency