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🔥Want my exact workflow to create a topical map, spot content gaps, and build topical authority that drives more organic traffic 👉https://www.skool.com/theconversioncl... In this video, I walk through how to create a topical map for SEO to 3X your organic traffic without publishing random posts. You will see how I turn one niche into topics and subtopics, then group them into a clean topic cluster that users and search engines can follow. I use keyword research in Ahrefs to pull real content ideas, check search volume, and match each keyword to search intent and user intent. From there, I plan internal linking so every piece of content supports the next, improves relevance, and lifts ranking over time. I also cover how AI can help you expand a map faster, while still keeping the final plan based on actual queries in Google Search. The goal is simple: a practical content strategy that helps your SEO content earn search engine rankings and improve user experience. ⏩ Skip to Section 0:00 The 3-step SEO content strategy overview 0:13 Step 1: Use a whiteboard to map topics and subtopics (ClickUp, Miro) 0:32 Step 2: Use a premium SEO tool for keyword research (Ahrefs, Semrush) 0:54 Step 3: Map ideas into subcategories and page types 1:03 How to separate commercial pages, location pages, and blog posts 2:41 Ahrefs setup in Keywords Explorer (country, seed keyword) 3:11 Building location pages and checking what is ranking 4:57 Pulling blog content ideas from “Questions” in Ahrefs 6:19 Avoiding keyword cannibalisation with one main keyword per page 10:09 Scaling the topical map across multiple services and niches 📺More videos from The Conversion Clinic Check how any website is performing on search engines: • How to Analyse Websites for SEO (Do These ... Stop doing these SEO mistakes that can cost you thousands of dollars: • The 3 Biggest SEO Mistakes Costing You $1,... 📚 Related resources How to Build a Pillar Cluster Content Strategy in 6 Easy Steps: https://josiahroche.co/blog/how-to-bu... The Ultimate Keyword Research Checklist for SEO in 2025: https://josiahroche.co/blog/keyword-r... ❓FAQs Q1 What is a topical map in SEO? A plan of all the pages you need for one subject, split into topics and subtopics. Q2 How does a topical map help with topical authority? It helps Google see you cover the whole niche, so it’s easier to rank across more queries. Q3 What is the difference between a topical map and a mind map? A mind map is brainstorming. A topical map is built on keyword research and search intent. Q4 How do I choose a niche and a core topic that can drive traffic? Pick a niche tied to a real offer, then check what people search and what’s already ranking. Q5 How do I turn keyword research into a topic cluster? Group keywords by intent, then build a pillar page with supporting pages around it. Q6 What should I look for in Ahrefs when building a topical map? Content gaps, search demand, and what’s ranking now, then plan pages to fill the gaps. Q7 How should internal linking work inside a topical authority map? Link supporting pages to the main page, and between related pages when it helps the reader. Q8 Can AI help me create a topical map faster? Yes, for expanding ideas, but validate with keyword data and search intent. Q9 How do I know if my topical map is working? Watch rankings, impressions, and clicks in Google Search Console, plus conversions. Q10 Do I need technical SEO before I build a topical map? Not perfect, but you need the basics: pages can be indexed and internal links are clean. 📞 Need help getting your marketing off the ground? Book a call: https://josiahroche.co/book-meeting/ 👍 Subscribe to The Conversion Clinic: / @theconversionclinic 🌐 Connect with me ☑ Website -- https://josiahroche.co/ ☑ LinkedIn -- / josiahroche ☑ Instagram -- / josiahroche.co ☑ Podcast -- https://open.spotify.com/show/2S4f67H... ☑ TikTok -- / jrrmarketing