Everything a Salesforce Admin Needs to Know About Lead Score скачать в хорошем качестве

Everything a Salesforce Admin Needs to Know About Lead Score

Lead scoring is a shared marketing and sales process for identifying the hottest leads. With lead scoring, you assign a numerical point value to each lead you generate based on how they have engaged with your brand and their professional information. This process helps sales and marketing teams prioritize leads and respond to them appropriately. In a marketing application, many consider Lead Score to be nearly as important as Lead Status. However, it is an invaluable tactic that many companies, particularly start-ups, are struggling with. Join Stacy O’Leary, 5x Certified Salesforce Consultant at Quickly Consulting, and Sarah Nichols, Engagement Manager at Expert Marketing Advisors, for a discussion on the importance of lead score to your marketing and sales funnel and what it means for Salesforce Admins. You will learn: How lead score is calculated to identify marketing qualified leads (MQLs) Tips and tricks for maintaining data quality How to present lead score in Salesforce Strategies for score-based automation How to filter list views or reports based on score in Salesforce