Don Steinbrugge: Three things hedge funds should focus on to succeed in the world's most... скачать в хорошем качестве

Don Steinbrugge: Three things hedge funds should focus on to succeed in the world's most...

Chapters: 00:00 - Intro 00:35 - With over 34 years in the industry, Don Steinbrugge is one of the most prominent and successful asset raisers for hedge funds and alternative investments. He also was a founding principal of hedge fund Andor Capital Management which at that time was the 2nd largest hedge fund. 02:55 - Why hedge funds are “probably the most competitive industry”. What does it take to succeed in this industry? 04:26 - The situation of smaller hedge funds when 75% of asset flows go to funds greater than $5bn. Which investor groups are dominating the asset flows today? 06:03 - Three things each hedge fund needs to focus on to succeed and stay in business. Understanding how investors select hedge funds. 08:21 - What factors do hedge funds investors use to evaluate hedge funds and what does a hedge fund need to raise capital? Investors buy future performance: What does this imply for hedge funds? Where should your net exposure be? When should managers alter risk controls? The importance of brand and first impressions. 16:12 - Why can there be large gaps between perception and the reality of the quality of a hedge fund? How should a marketing message be structure to reduce this gap and enhance investors’ perception of the firm? How to develop a consistent, high quality marketing message. 21:03 - If a hedge funds has a great product will asset come without a sales and marketing strategy? What is important to consider when implementing a sales strategy? Social aspects of marketing. Why asset growth is not linear but exponential. 23:58 - The hedge fund sales process. 26:33 - How important are hedge fund conferences? 30:04 - Should hedge funds and managers be active with social media? 32:19 - Reality check: What’s the change in investor sentiment versus hedge funds? 35:39 - Advice for emerging hedge fund managers. Don is the founder of Agecroft Partners, a global hedge fund marketing firm that has won 36 awards as the Third Party Marketing Firm of the Year. Don has spoken at over 100 hedge fund conferences, has been quoted in hundreds of articles, and is regular guest on Bloomberg Television and CNBC. Previously, Don was a founding principal of Andor Capital Management, the world's 2nd largest hedge fund at the time, as well as the Head of Institutional Sales for Merrill Lynch Investment Managers (now BlackRock). Agecroft also produces the annual Gaining the Edge – Hedge Fund Leadership Conference in NYC, one the leading hedge fund events in the industry. In this Opalesque.TV BACKSTAGE interview, Don shares his thoughtful analysis on why the hedge fund industry is “the most competitive industry” and what it takes to succeed at a time when 75% of asset flows go to firms with assets greater than $5bn. He shares key insights about which investor groups are dominating the asset flows today, how investors select hedge funds, and the market environment for smaller hedge funds in general. Learn more about: Three things each hedge fund needs to focus on to succeed and stay in business The factors hedge fund investors use to evaluate hedge funds. It is not all about performance When should managers alter their risk controls? Need to provide a strategy investors want to buy The importance of brand and first impressions: Reducing the gap between perception and the reality of the quality of a hedge fund How to develop a consistent, high quality marketing message If a hedge fund has a great product, will assets come without a sales and marketing strategy? What is important to consider when implementing a sales strategy? The hedge fund sales process: Why asset growth is not linear but exponential. Advice for emerging hedge fund managers How important are hedge fund conferences? Should hedge funds be active with social media? * Reality check: How has investor sentiment changed over the past 2 years?