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Is Nike finally losing the sneaker war? 👟 Dive into this thrilling documentary as we uncover how brands like On, Hoka, Adidas, New Balance, and Salomon are stealthily dismantling Nike’s global sneaker empire and what this means for the future of the $100B+ sneaker market. For over three decades, Nike has ruled the culture and performance scene with icons like Air Force 1s, Air Jordans, “Just Do It,” and a staggering 96% brand recognition in the U.S. But a new wave of consumers, along with trends like gorpcore and normcore, is redefining what’s “cool” on your feet. This video reveals how nostalgia, technology, and strategy have sparked the most significant shift in sneaker dominance in a generation. 👉 In this video, discover: Why Nike’s cultural grip on “cool” is cracking for the first time in decades How Adidas leveraged the Samba and Gazelle to harness retro nostalgia and terrace culture How New Balance transformed the “dad shoe” into a fashion-status icon with 990s, 1906R and collaborations How On, Hoka, and Salomon evolved from niche performance brands to mainstream fashion must-haves What gorpcore, normcore, and sustainability spell for the next decade of sneaker trends How Nike’s “Consumer Direct” strategy backfired, leading to a historic stock hit in 2024 The $165B sneaker market forecast and its implications for investors, sneakerheads, and brands. We also dive into Nike’s ambitious “Win Now” plan: billion-dollar investments in innovation, athlete-focused tech like Aero-FIT and Project Amplify, and a return to performance roots. Is this just a stumble for the Swoosh or the dawn of a long-term power shift? If you're passionate about business insights, brand strategies, streetwear culture, or investing in sportswear companies, this one’s a must-watch. Stay tuned till the end for the key lesson every brand can learn from Nike and its challengers! 🔔 Subscribe for more business documentaries on brands, markets and cultural shifts. #nike #adidas #onrunning #hoka #salomon #newbalance #sneakers #sneakerheads #streetwear #gorpcore #normcore #branding #businessdocumentary #casestudy