171 Why Marketing and Sales Fight (And How to Stop It) with Jon Ferrara скачать в хорошем качестве

171 Why Marketing and Sales Fight (And How to Stop It) with Jon Ferrara

Your marketing team hit their numbers. Your sales team says the leads are trash. Both are right, and that's the structural failure you built. In this episode, Jon Ferrara, founder of Goldmine and Nimble, reveals why the marketing-sales war isn't a people problem. It's a compensation problem. Marketing gets bonused on MQLs. Sales gets bonused on closed deals. The gap between those metrics is a war zone you funded. Jon spent three decades watching companies accidentally design their marketing and sales teams to fight each other. He shares the structural fixes that actually work: replacing MQLs with sales-accepted leads, aligning everyone on a single metric, and building response time accountability that turns dead leads into closed deals. You'll learn why most CRMs are built for management instead of relationships, and how to create a single source of truth that ends the turf wars. Keywords: marketing sales alignment, CRM strategy, lead management, sales accepted leads, revenue operations, marketing qualified leads, sales team structure, Jon Ferrara, Nimble CRM, Goldmine