Persian Typography Journey — Setareh Ghoreishi and Mehrdad Sedaghat Baghbani скачать в хорошем качестве

Persian Typography Journey — Setareh Ghoreishi and Mehrdad Sedaghat Baghbani

Presented during TypeCon2021: Together (online) Some famous forms of Persian calligraphy such as Naskh, Nastaliq were used primarily for religious purposes, like transcribing the Quran and writing other religious quotes and poems. Recently, however, Iranian companies have started to use these religiously charged styles on commercial items such as purses, t-shirts, and other marketable items. Products with Persian calligraphy are not just popular in Iran, but also in western countries. The rich history of elegant calligraphy used strictly for poems and artwork leads the inquisitive observer to wonder why its usage has shifted. Moreover, calligraphy has also shifted to being used in typography, in other words, Persian calligraphy is now used in a variety of art forms, such as sculpture, painting, photography, and graphic design. Overall, we examine how Persian calligraphy has shifted in usage over the past twenty years from being a high, elegant art-form to being a medium printed on common, everyday items and the social, political, and economic factors that have led Persian companies to begin using calligraphy on their products, in order to sell them.