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This isn’t a talk about politics. It’s about power—and what you can do when the world feels unbearable. In this Grow In Ten explainer, we unpack Ari Weinzweig’s core argument: when despair hits, the most effective response isn’t a slogan or a post. It’s a daily revolution of dignity—in your own space. Because you don’t need permission to lead it. You don’t need a permit. You don’t need a law. You just need to decide what you will practice—all day, every day—until it becomes a habit. Ari traces this idea through a moment that shook him: February 24, 2022, when Russia invaded Ukraine. In that despair, he studied Ukrainian history and found a concept that became a blueprint: the Revolution of Dignity (2013–2014). And then he asked a dangerous question: What if dignity isn’t a lofty value— but a system you can design? So he defined it. Not as vibes. Not as PR. Not as “likes.” As six actionable elements you can train, practice, and measure in real life: We explore: • why “dignity at home” is a powerful response to helplessness • how culture is built below, even when history is written above • why restaurants can’t outsource hospitality—and what that means now • why better pay and benefits matter, but aren’t enough without dignity • how clarity beats inspiration when you’re trying to change behavior • the danger of “authenticity” used as permission to act out • why “belief creates fact”—and how negative beliefs produce negative outcomes • how dignity becomes a habit through repetition, not intention The six elements Ari lays out: Honor the humanity of everyone you work with Be authentic without weaponizing emotion Ensure everyone has a meaningful say Begin interactions with positive beliefs Commit to helping people reach greatness on their terms Actively work—imperfectly but deliberately—toward equity This is the reframe: A revolution doesn’t start with grand statements. It starts with what you normalize. And in hospitality, you normalize things fast: how people are treated under pressure, who gets seen, who gets heard, who gets protected, who gets dignity when it’s hardest to give. Ari’s closing challenge is simple: Make it the story people carry with them. So that when someone leaves the industry, they don’t just take skills like speed, awareness, and execution. They take a new standard of what work can feel like. Not “restaurants are chaos.” But: restaurants are dignity.